Why You Should Check Your Website Regularly – Even If We’re Managing It

08 Jul 2025

Why You Should Check Your Website Regularly – Even If We’re Managing It

At GINGALLEY LLC, we pride ourselves on monitoring, updating, securing, and backing up all of our client websites every single day. From core software updates to plugin security patches, we’re always working behind the scenes to ensure your website stays safe and online.

But here’s the important part: we don’t know when your content changes, becomes outdated, or if something needs to be updated on your end—unless you tell us.

That’s why we always encourage our clients—and really, anyone who manages a professional website—to make a habit of checking their site regularly. Here’s why it matters:

Content Accuracy Is Key

Even the most beautiful website can lose trust if it has outdated or incorrect information. Take a few minutes each month (or at least quarterly) to check:

Is your pricing up to date?
Are you promoting services you no longer offer—or missing new ones?
Are your specials or events current?
Do you have former employees still listed on your team page?
Has your address changed or do you have additional locations?
Is your phone number or email correct?

Even a small error—like a typo in your email address or an old promo from last year—can cost you business.

Are You Receiving Website Inquiries?

If your website has contact forms, quote requests, newsletter sign-ups, or booking forms, you should be seeing those messages in your inbox. If:

You’re no longer receiving messages you used to get…
You’re unsure if the form is working at all…
Or you’re not checking your email as often as you should…

It could mean there’s a problem. We’ve seen everything from changed email servers to spam filters block messages without warning.

Test your forms regularly and contact us if anything seems off. We’re happy to look into it and make sure everything is functioning correctly.

Spotting Errors We Might Miss

While we monitor for website uptime, critical issues, and security, we don’t see every page or every change in content. Things like:

Broken links
Typos
Missing images
Weird formatting
Spacing issues
Layouts that don’t render correctly in certain browsers

…might fly under the radar unless you or someone else spots them first.

So take a few minutes once in a while to click around your site. Browse it like a visitor. If you see something strange or out of place, shoot us a message—we’ll fix it quickly.

Is It Time for a Redesign?

Web design trends and technology evolve quickly. If your site:

Looks outdated
Isn’t mobile-friendly
Loads slowly
No longer reflects your brand or business
Isn’t generating leads the way it used to…

…it might be time for a fresh new look!

As a general rule, we recommend a website refresh every 5–7 years (and honestly, that’s conservative). If you’re unsure, let us know—we’ll take a look and offer honest, professional advice.

Ask a Fresh Set of Eyes

Even with your regular reviews and our technical oversight, it’s still possible to miss something. That’s why we suggest asking:

A trusted friend
A client
A family member
One of your employees

…to take a look at your website and give honest feedback. Ask them to be critical—sometimes fresh eyes can catch something both of us may have overlooked.

💡 Bonus Tips to Keep in Mind

Google yourself! See how your website appears in search results for different keywords. If you aren’t popping up, let us know.
Click your social media links. Make sure they link to the correct places.
Check mobile performance. Over 60% of website visits happen on phones! Let us know if you discover any display issues.
Review analytics. Ask us to check your website statistics.

Why You Should Check Your Website Regularly – Even If We’re Managing It