Mobile-Friendly Websites: Vital to Visitors & Visibility

 
mobile friendly websites

Mobile-Friendly Websites: Vital to Visitors & Visibility

Posted by Jerri Gingrich in Web Design on May 07, 2015

Having a website that works on a variety of mobile devices is more important than ever. Not only is it a vital part of attracting visitors and customers, it is now key to maintaining your site’s search visibility online.

Studies have shown that over 57% of mobile device users will simply leave your website if it takes any more than three seconds to load. Even worse, it was found that 30% of potential customers will abandon their purchase if your website’s shopping cart is not optimized for mobile use.

If losing a sale scares you as much as it should, then it is time to make your website become friends with mobile devices. 

It is often human nature to be impulsive and impatient. We live in a society in which “now” is not only a reference to time, but it is also a mindset. Through surveys and studies, it has been shown that the majority of impulse buys are made by customers using a mobile device. In fact, these same customers will likely spend more on a purchase than a customer would using their desktop computer.

While too much traffic on the road is never appreciated, traffic to your website is celebrated. Over a billion Worldwide internet users are out there. Searching… Waiting…

People use their smartphones and tablets while watching television, in waiting rooms, at work, at home, and on vacation. Tech giant Google knows this. They work hard to give the users of their search engine what they want, quickly and easily. This need to provide the most relevant search results means that they will showcase the most useful websites first – with the most useful websites today being mobile-friendly.

In February of this year, Google announced that it will in fact make mobile-friendliness a more powerful ranking signal. They have updated their algorithms to ensure that a site is configured properly and viewable on modern devices. This is now the most important organic SEO strategy that a website can have.

We can design your new mobile-friendly website for you.

A professionally designed responsive website can help any business improve their image, attract more customers, and increase sales. If your existing website has not been updated for more than two years, it is time for a new, modern design by GINGALLEY.

You can check if your website is mobile-friendly with this great tool created by Google. Simply open the page, type or paste your URL in the box, and click “Analyze.”

Google Webmaster Tools Mobile-friendly Test

Your website is in relatively good shape if it ranks as mobile-friendly via this tool, however, just because your current website’s design passes Google’s test does not mean that there isn’t room for further improvement to your site’s structure, SEO, navigation, or graphic design features. There are always opportunities to refresh and update a website so that it does not become stale. Adding fresh and engaging content and new images is always a plus!

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