Our ProcessThere are steps to take to success.
Developing a marketing strategy, or even just creating a website, is an important aspect of advertising and it is a team effort.
Consider your GINGALLEY Graphic Designer, Website Designer, Content Developer, and Printing Expert as your personal consultants who will work with you to solve problems and to generate new ideas. We listen to our clients to make certain that all of their expectations are met while ensuring that their marketing endeavors meet the specific requirements necessary for optimal effectiveness.
Your preconceived notions and ideas will be challenged as GINGALLEY finds the best solutions to getting your project noticed in an age of overwhelming information.
Expect to be able to work closely with your designer during the creative process. It is essential for all parties to provide clear communication and timely responses to keep the project within a respectable timeframe.
The message conveyed through graphic design shall be evident to the anticipated target audience. We will assist you with making your vision become real, while offering experienced advice about image and advertising.
Various types of projects have differing production schedules and turn times.
At GINGALLEY, we suggest for you to budget your time to set a realistic deadline. We will begin with your targeted date of publication and work backwards. Flexibility is key and you should be willing to add a few days as a buffer in order to allow for changes and to avoid rushing the job. This is especially important if your project requires several people on your staff to review and approve the final drafts and design proofs.
Conception to completion. From logo to print to web. GINGALLEY can help you every step of the way.
Website Design & Development
Free Consultation: Let’s start by taking some time together to discuss the scope of your project. This allows for the opportunity to learn more about your goals, ask questions, and share ideas.
Quotation: An estimate of the project will be created specifically for you. Once the quotation is understood and accepted, a working contract will be created for both parties to sign. Then, upon payment of the initial deposit, the work begins.
Customer Information: Upon your acceptance of our general quote or list of proposed services, we will gather some additional information about you and your business or project to help us serve you to the best extent possible.
Audience, Focus, and Purpose: We’ll complete a bit of research in order to gain information about your market segment, your target audience, and about your competition.
Domain Name Registration: We will help you secure your own unique domain name, or we can facilitate a transfer of an existing domain for you. We assist you in obtaining a name that will suit your needs and represent your business or project well online. We manage and monitor renewal dates for you so you don’t have to keep track of when your domain expires.
Website Hosting: We offer reliable hosting with features that will best fit your website.
email Setup: We will set up email accounts to use with your domain name such as: your_name@your_website.com.
Sitemap: A sitemap is the foundation of your website and it helps to determine the structure, layout, basic navigation, and the approximate size that your website will be.
Interactivity: Your website can include interactive features such as audio, video, and various types of customized online forms as needed.
Project Details: You will be asked to provide some information for use on your website such as: your Contact Information as it is to appear, your Biography and/or About Us details, as well as any Products and/or Services you wish to offer online. Once we have this data, we’ll create professionally written copy for your marketable persona.
Photography, Audio, Video, & Graphics: You may supply us with any usable images or interactive media that you would like to have incorporated into your website project. Your supplied art will be reviewed for usability. We may need to make adjustments to the supplied files, or we will create professional custom graphic designs for your website. Additional editing and encoding may be necessary for audio and video files and we’ll discuss it at this time. Customer-supplied materials must be found to be usable and have its Copyright ownership or Licensing verified.
Content & Copy: Your supplied information – as well as our custom created data – will be reviewed and/or revised into keyword dense text for your website, copy for an article, text for a brochure, social media page descriptions, press releases, or designed to fit any other project requirements you may have.
Initial Steps: We will work with you to determine what graphics and text would best suit your marketing strategy and target audience. Pictures, graphics, descriptions, articles, and forms can be created and customized just for you.
Main Contact Info: If you have staff members that you wish to assign roles to, we will need to know who will act as your main contact for responding to requests and emails from your website. This is also required for social media page administration, proof approvals, and any other action items.
Webpage Layout Creation
Media & Graphics: We may need to make adjustments to any supplied files, or we will create professional custom graphic designs for your website project. The time required for this process will depend on the scope of the project and the speed in which we receive your feedback and approval(s).
Content & Design: Written copy, graphics, encoded video, and/or edited audio will be integrated into the website as it pertains to the project. Professionally created content and any customized forms, widgets, or plug-ins will be integrated as needed.
Review & Feedback: Each Project we do shall include a thorough round of review, editing, and revisions after the main layout has been developed. Any revisions need to be clearly communicated to ensure a smooth process and fastidious completion. Additional changes that are not negotiated up front during the consultative sessions will be billed in accordance to the number of changes, the time involved, and degree of complexity.
Testing & Technical Specifications: Your website will be tested using various web browsers and mobile platforms for load speed, navigation, user interface flow, keyword density, and organic SEO features.
Final Approval: Once you have provided final approval of your website, an invoice will be generated for any remaining balance. At this stage, the website will begin to be prepared for the last steps in the process.
During this step we will verify all the web pages for completeness and correctness. All of the website’s features, links, and navigation are re-checked to make sure they are working as intended. We will check that all titles and meta–tags or meta-descriptions are complete and that there is descriptive alt text for each image. We utilize Google Analytics and Webmaster tools in Google, Bing, and other browsers to test the website further.
Going Live: This is where we will “flip the switch” to make your new website design “live” to the rest of the world.
Search Engine Submittal: While submitting your website to the top search engines, we will work to ensure that high traffic directories and the local listings can index the website upon going “live”.
Marketing Tools: We will help you announce your new website to the world with various marketing programs, social media exposure, email newsletters, and other advertising means to reach your target audience while staying within your budget.
Website Management Service: The frequency and importance of managing your website with critical updates and security features will be discussed during your initial consultation. We employ a monthly website management service in which core updates are made on a regular basis and security measures are put into place on your website. We also provide regularly scheduled daily, weekly, and monthly back-ups.
Training: Instruction can be provided for you and any designated contacts for understanding and using any integrated email systems or other tools that have been put into place for your use.
Statistical Feedback: We can provide periodic reports of visitor stats, access logs, and other website traffic reports upon request.
Content Management: We can provide additional ongoing support and maintenance of your website content as well as generate online or email newsletters, articles and blog posts, social media engagement programs, and more. Please visit our Content Creation Service page for more information.
Logo & Graphic Design
Consultation: This is an important first step to discuss the scope of your graphic design project with you.
It allows us both for the opportunity to ask and answer pertinent questions and to share ideas.
Quotation: An estimate of your design project will be created specifically for you. Once the quotation is understood and accepted, a working contract will be created for both parties to sign. Then, upon payment of the initial deposit, the work begins.
Customer Information: Upon your acceptance of our service estimate, we will gather some additional information about you or your business to help us serve you to the best extent possible. At this time, we can also go over further details regarding the design brief as necessary. It helps us to learn as much as possible about your company’s culture, values, and the way you prefer to do business.
Audience, Focus, and Purpose: Messages conveyed through graphic design shall be evident to the anticipated target audience. We’ll complete a bit of research in order to gain information about your market segment, prospective customer base, and about your competition.
Initial Steps: The work begins determining what graphics would best suit your marketing strategy and target audience.
Brainstorming & Conceptualization: During the design process, your graphic designer will sketch many logo ideas and concepts for graphic design elements. Designs that appear to be good ideas are then chosen and recreated as actual images.
Pause for Reflection: Taking a short break from the design process allows the graphic designer to not only rest weary eyes, but helps to create “fresh eyes” once the designs are reviewed again. This is important as sometimes being so closely involved can cause small details to be overlooked. Having a fresh perspective is beneficial to creative ideas. Upon return to the project, the most effective concepts are chosen and prepared for further enhancement.
Define & Refine: This step can be called the refinement stage. Time consuming and also exciting, this is when the designs are brought to life. The client will be provided with an example, sometimes several, to view and compare. Communication and teamwork during this period helps the designs become more complete. Details and colors will be defined. Mock-ups are generated and the logo or design is considered for all its intended applications.
Develop Brand Identity: Your logo is just the beginning of your branding initiative. This is time to consider all of the ways your logo can be showcased and presented publicly. Business cards, letterhead, signs, stickers, flyers, and your website will all need their own specific size and format of your logo.
Review & Feedback: Each logo or graphic design project shall include a thorough round of review, editing, and revisions after the main concept has been developed. Any revisions need to be clearly communicated to ensure a smooth process and fastidious completion. Additional changes that are not negotiated up front during the consultative sessions will be billed in accordance to the number of changes, the time involved, and degree of complexity.
Final Approval & Delivery: Once you have provided final approval of the graphics, an invoice will be generated for any remaining balance. At this stage, the design files will begin to be prepared for application to the specific uses intended. Promotional goods, printed marketing materials, and online advertising formats shall all be discussed. Your logo or graphics can be created in the RGB or CMYK formats to be ready for GINGALLEY to use on your website and printed goods.
Consultation: This important first step is to discuss the scope of your printing project with you as well as to determine any design or layout work that needs to be completed. It allows for the opportunity to ask and answer pertinent questions and to share ideas.
Quotation: An estimate of your print project will be created specifically for you. Once the quotation is understood and accepted, a working contract or order will be created. Upon acceptance of your payment, the work begins. Orders for the tangible printed goods will need to be paid at the time of order placement.
Customer Information: We gather some additional information about you or your business to help us serve you to the best extent possible. At this time, we can also go over further details regarding the design, printing requirements, and file creation as necessary. Shipping information will need to be provided at the time that you place your order.
Audience, Focus, and Purpose: If we are designing all the printed items for you, we will complete a bit of research in order to gain information about your market segment, prospective customer base, and about your competition. Messages conveyed through graphic design shall be evident to the anticipated target audience.
Initial Steps: The work begins determining what graphics and layout would best suit your marketing strategy and purpose.
Submittal: You may provide any available input such as: completed copy and text content, existing logos or artwork, and hi-res photographs. Customers who require a logo, custom art, and/or written content will have been quoted for such items. An average of 3-14 working days will be required for initial design mock-ups depending on the complexity of the project and the target date for release. Fees for rushed jobs will be discussed during the Consultation and Quotation process.
Client File Submissions: We will advise if we have received files that are not ready for the printing process and discuss any fees for the correction of the files or their format. Files for printing need to be submitted to us in CMYK color format without any embedded color profiles. A file submitted to us in another color format will need to be converted into CMYK and we will use tools to match your colors as close as possible. We cannot guarantee that our CMYK colors will match the colors that may appear using your home office printer or your computer monitor as our the final print files will need to meet the requirements of our printing equipment and specifications. We can work to match colors as they are intended to appear. (For example, certain blues will print purple if the CMYK values are not set correctly in the print file. They may appear fine on your computer monitor, but they will need to be adjusted on our end for the final product to print accurately.)
Define & Refine: This step can be called the refinement stage. Communication and teamwork during this period will help the designs become complete. Details and colors will be defined. Final proofs are generated and the design is considered for all its intended applications.
Review & Feedback: Each printing design project shall include a thorough round of proof review. Any revisions need to be clearly communicated to ensure a smooth process and fastidious completion. Approximately 2-7 working days must be allowed to apply the changes and finalize the files. Additional changes that are not negotiated up front during the consultative sessions will be billed in accordance to the number of changes, the time involved, and degree of complexity.
Final Approval & Print Files: At this time we ask you to triple check the proof(s) for final approval of the graphics and any written content. Then, the files will begin to be prepared for application to the specific printed items requested.
Printing: Typically, printing turn times are 5-7 working days, but some large projects may take up to 15 working days. Printing turn times depend on the complexity of the job, the quantity ordered, the product material, and the current production capacity at the time of order placement. Expedited printing and priority shipping methods may be arranged when necessary.
Scheduling & Delivery: Production delays are infrequent, but they can sometimes occur. Any schedule can unfortunately be affected by holidays, equipment malfunction, power outages, raw material supplier delays, or inclement weather. The estimated production time starts when your order is verified, payment is accepted, files made usable, proofs are approved, and the printing has begun. Standard to the industry, quantities may be subject to a +/- 5% printing variance.
In the absence of specific delivery instructions, the carrier will be selected by us, but we are not liable for any delay in delivery by the carrier. Shipping delays may occur because of the following reasons: weather delays, transit accidents, data errors, and vehicle malfunctions. We cannot completely guarantee any specific shipping times, but we will do our best to be as accurate as possible.